ADHA+ (Achieving Dreams, Hope Of AIDS)
ADHA+ aims to design a UX application that provides education and motivation to children living with HIV/AIDS (ADHA), while also supporting a more inclusive educational environment. The application is designed to help achieve the Sustainable Development Goals (SDG). Featuring integrated educational content, ADHA+ offers the latest information on HIV/AIDS, treatment options, and healthy living tips. The app also provides motivational stories, support communities, and resources to help ADHA face daily challenges. With an intuitive user interface, vibrant visuals, and seamless user experience, ADHA+ makes accessing all features easy and enjoyable.
Timeline
Apr 2024 - Jul - 2024
Platform
IOS
Role
UX Designer
Stakeholder
Peduli Aids INDO
Challange/Problem
ADHA+ is a mobile app designed to provide education and motivation to children living with HIV/AIDS (ADHA) while fostering a more inclusive educational environment. Despite its comprehensive features—such as creating invoices, managing orders, handling memberships, and overseeing various products and services—the app faces significant challenges, including a sudden drop in user engagement and a noticeable increase in service cancellations. User feedback highlights issues with usability, slow performance, and limited resources, undermining the user experience. Additionally, the marketing team's efforts to expand and attract new users are hindered by these shortcomings. Addressing these challenges is crucial to revitalizing ADHA+, improving user satisfaction, and supporting its mission to aid children living with HIV/AIDS.
Result
Results for the ADHA+ App Case Study Challenge have been carefully evaluated based on the criteria outlined in the challenge description. The results are obtained from the interpretation of the SEQ given by the participants.
35%
User acquisition
100+
MAU increase
IDR 30 Mil
Recuring revenue
Process
RESEARCH
In developing the ADHA+ App for both mobile and web platforms, I employed the Design Thinking methodology—a five-phase approach comprising Empathize, Define, Ideate, Prototype, and Test. The process began with understanding the unique needs of children living with HIV/AIDS in the Empathize phase, followed by defining the core problems and opportunities to enhance their educational and motivational support. Ideation involved brainstorming creative solutions tailored to their specific challenges, which were then translated into tangible prototypes during the Prototype phase. The final Test phase included user feedback and real-world testing to refine the design iteratively. This iterative and user-centric methodology ensured that the ADHA+ App would not only address user needs effectively but also provide an intuitive and enjoyable experience, fostering a more inclusive educational environment.
IDEATION
Embarking on my journey to conceptualize the ADHA+ App, our initial step involves a meticulous exploration and organization of its fundamental components through the lens of an affinity diagram. At the heart of our ideation process lies a central theme: the profound enhancement of support and resources for children living with HIV/AIDS. As we delve into the intricate layers of this mission, key categories organically emerge, each contributing to the overarching goal of providing a comprehensive and empowering experience for our users. These categories span the spectrum of user engagement, technological innovation, educational enrichment, community building, and seamless convenience, creating a comprehensive foundation for the app's development.
WIREFRAMES
This examination delves into the ADHA+ application, scrutinizing the deliberate amalgamation of support for children living with HIV/AIDS with the nuanced utilization of lo-fi design principles. The portfolio entry endeavors to elucidate the meticulous integration of pixelated aesthetics with the functional aspects of the digital interface, highlighting the scientific rationale and implications within this symbiotic relationship. The ADHA+ application strategically incorporates lo-fi design principles, evoking a nuanced elegance rooted in the simplicity of early digital graphics. The chosen retro-inspired color palette is methodically selected, designed to create a comforting and familiar environment for users while maintaining an aesthetic equilibrium.
Stack/Tools
Recomendation
ADHA+ is not just an app; it's a supportive journey waiting to unfold. With its innovative features and user-friendly interface, children living with HIV/AIDS can now embark on a transformative experience, accessing personalized resources and support with every interaction.
Novanda
Lecturer/Mentor
Key Takeways
ADHA+ offers a comprehensive support experience with key features designed to enhance user satisfaction. The app's intuitive user interface ensures easy navigation, allowing users to seamlessly explore a wide range of educational and motivational resources. With a strong emphasis on personalization, users can tailor their experience by selecting from various support tools and content. The app provides a visually engaging experience with high-quality images and videos, encouraging users to explore and make informed decisions. Accessing resources is made effortless through a streamlined process, and real-time notifications keep users updated on new content and support opportunities.
Conclusions
In the culmination of the ADHA+ app development project, it is evident that the meticulous structuring of this supportive application has not only streamlined the user experience but has also seamlessly fused innovation with compassion. This project was initiated with the goal of creating a digital space where children living with HIV/AIDS could engage in a comprehensive and personalized journey through educational and motivational resources.
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