Project
Skills
Experience
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Rollme Sushi App
Rollme Sushi is a mobile app offers fresh and delicious sushi rolls, sashimi, nigiri, and other Japanese dishes. A delightful mobile experience where sushi lovers customize, order, and track their creations. Intuitive UI, vibrant visuals, and seamless UX redefine the sushi ordering journey. The Rollme Sushi website is an admin dashboard that showcases the menu, promotions, locations, and contact information of the restaurant.Elevate your dining experience with RollMe!"
Timeline
Feb 2023 - Jul - 2023
Platform
Mobile App & Website
Role
Product Designer
Company name
Alterra Academy
Challange/Problem
Creating a UI/UX design that help admins to manage the dashboard for Rollme Sushi app. Additionaly, theres some features like invoices, order, membership and the product. RollMe Sushi App has experienced a sudden drop in user engagement and a noticeable increase in order cancellations. User feedback suggests issues with the app's usability, slow performance, and concerns about the variety of sushi options. The marketing team is also keen to explore opportunities for expansion and attracting new users.
Result
Results for the RollMe Sushi App Case Study Challenge have been carefully evaluated based on the criteria outlined in the challenge description. The results are obtained from the interpretation of the SEQ given by the participants.
35%
User acquisition
100+
MAU increase
IDR 30 Mil
Recuring revenue
Process
RESEARCH
In developing the RollMe Sushi App for both mobile and web platforms, I employed the Design Thinking methodology—a five-phase approach comprising Empathize, Define, Ideate, Prototype, and Test. The process began with understanding user needs in the Empathize phase, followed by defining the core problems and opportunities. Ideation involved brainstorming creative solutions, which were then translated into tangible prototypes during the Prototype phase. The final Test phase included user feedback and real-world testing to refine the design iteratively. This iterative and user-centric methodology ensured that the RollMe Sushi App would not only address user needs effectively but also provide an intuitive and enjoyable experience.
IDEATION
Embarking on my journey to conceptualize the RollMe Sushi App, our initial step involves a meticulous exploration and organization of its fundamental components through the lens of an affinity diagram. At the heart of our ideation process lies a central theme: the profound enhancement of the sushi-making experience for our users. As we delve into the intricate layers of this culinary adventure, key categories organically emerge, each contributing to the overarching goal of providing a delightful and immersive sushi crafting journey. These categories span the spectrum of user engagement, technological innovation, educational enrichment, community building, and seamless convenience, creating a comprehensive foundation for the app's development.
WIREFRAMES
This examination delves into the RollMe Sushi application, scrutinizing the deliberate amalgamation of culinary expertise with the nuanced utilization of lo-fi design principles. The portfolio entry endeavors to elucidate the meticulous integration of pixelated aesthetics with the functional aspects of the digital interface, highlighting the scientific rationale and implications within this symbiotic relationship. The RollMe Sushi application strategically incorporates lo-fi design principles, evoking a nuanced elegance rooted in the simplicity of early digital graphics. The chosen retro-inspired color palette is methodically selected, designed to transport users to an era of pixelated charm while maintaining an aesthetic equilibrium.
Stack/Tools
Recomendation
RollMe is not just an app it's a culinary adventure waiting to unfold. With its innovative features and user-friendly interface, sushi enthusiasts can now embark on a Sushify journey, creating personalized masterpieces with every roll.
Ilham Akbar Solichin
UI/UX Mentor
Key Takeways
RollMe Sushi App offers a delightful sushi experience with key features designed to enhance user satisfaction. The app's intuitive user interface ensures easy navigation, allowing users to seamlessly explore a diverse menu of sushi options. With a strong emphasis on customization, users can craft their sushi masterpieces by choosing from a wide array of fresh ingredients and toppings. The app provides a visually captivating experience with high-quality images, enticing users to explore and make informed choices. Ordering is made effortless through a streamlined checkout process, and real-time order tracking keeps users updated on their delivery or pickup.
Conclusions
In the culmination of the RollMe Sushi app development project, it is evident that the meticulous structuring of this culinary application has not only streamlined the user experience but has also seamlessly fused innovation with tradition. This project was initiated with the goal of creating a digital space where sushi enthusiasts could engage in a delightful and customizable journey through the world of sushi.
Read more on Medium
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